The School of Web Design & New Media prepares students for cutting-edge careers in experiential design and digital media. We teach an integrated approach to New Media that is based on four key fundamentals: Design Thinking, Visual Communication, Technology, and User Experience. Web Design & New Media graduates are strategic thinkers, producers, and creative technologists poised to lead innovation on a global level.

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Archive for '2014'

    Ask Andie!

    Your questions, answered! Submit your questions at

    Questions answered in this video:
    - What is the UX Club? How does it work?
    - I'm interested in app development and software engineering. Are programs like Hack Reactor a good idea?

    More videos at


    Mobile Makers Academy Internships

    San Francisco’s Mobile Makers Academy is offering a short internship opportunity for new media and web design graduate students as part of their 8 week iOS Developers Bootcamp.

    They need 3 graduate students who can provide graphic/web/UX UI design guidance, input, and feedback to their student iOS App Development teams. It would require only 3 - 6 hours per week during the weeks of Nov 24, Dec 1, and Dec 8.

    Non-paid, but you have the chance to get credit as a designer / developer for everything submitted to the Apple Apps Store.

    Email resume and portfolio link to Joe Pulichino:

    Rethinking Flash.


    Interest in Adobe Flash has seen a steep decline in recent years, but when used for the right purpose it can be a very effective design tool for creating projects with rich animation, sound, and user interaction.

    Of course, Flash is not a good option for building responsive websites. The .SWF export format is not the industry standard for commercial content published on the web today. Also, Flash content doesn't index well for search engines, and Steve Jobs’ famous refusal to support the .SWF format on it's iOS platform, made Flash unavailable to millions of iPhone/iPad users, and unpopular with the Digerati.

    So what DOES Flash have to offer?

    One clear benefit is it’s single interface for design. Flash has all the tools for drawing, animation, and interactivity integrated into one environment. You can open up the application and build a fully interactive experience in one tool. This makes for a simple workflow.

    The Flash drawing tools are proven over time to work well, and there are lots of supporting books, tutorials, and sample files (with code snippets) that serve as handy resources. Actionscript (the programming language for flash) is similar to Javascript, so Learning it helps you with other coding.

    When you create interactive projects with Web Standards (HTML, CSS and JavaScript), you're pulling together a wide range open-source tools and languages. With Web Standards you have to go back and forth between editing tools and environments, so the workflow is more complicated. And documentation can be spotty -- you are often working with JS libraries that are only months (or days) old.

    Don’t get me wrong, using Web Standards is the best way to build up-to-date commercial websites, and they are the foundation of our WNM program. I’m just saying that Flash can be a viable alternative in some situations.

    For example, Flash has proven to be a useful platform for some of our WNM Graduate students whose projects are story/illustration based, or which rely heavily on interactive sound and video.


    Check out this timeless Flash project by WNM Graduate Alum Peter Infelise (MFA, 2011) called “Route 66” -- view the project here: “”. Go to the main page and click on the “1950s” map icon to see some classic 20th Century road-side Americana. Peter’s Flash project is an example of an interactive experience that delivers plenty of animation, sound, and user feedback. There is also some basic game logic built in for leveling.

    Another knock against Flash is (the perception) that you can’t make up-to-date projects with it. That's only partly true.

    It's true that the standard .SWF file won't show up in the mobile Safari browser on it’s own, but contrary to common criticism, you CAN export a Web standards site (HTML/CSS/JavaScript) from Flash project. This has been the case for many versions of Adobe FLash. Check out this help page from Adobe on this subject: Creating and publishing an HTML5 Canvas document ( Incidentally, all Android devices can view Flash .SWF files in their mobile browsers (and have been able to do since the introduction of the Andriod mobile OS).

    For mobile apps, there are export settings that allow you to package and export a native application from Flash for both iOS and Android. Here is another Adobe help page: Packaging applications for AIR for iOS (

    Here are some things you can do with Flash:

    1. Generative art: Flash was the original tool for this. It's hard to compete with it in this arena. You can draw elements by hand and with code. It can generate art with pixels and vectors. You can also output the final results to PDF.
    2. Prototyping: Mocking up mobile and software interactions.
    3. Interactive video: While HTML5 has made great strides with video, Flash does it better. You can layer vector and bitmap animation on top of video and control the playback of video through interaction.
    4. Native Device Functions: Flash has camera and microphone integration. Think about adding that to your interactive projecs.

    Remember: what you do as a designer (and artist) is often more important than the specific tool you use. Think about that for a moment… As a creative person in the industry you will be tasked with makig projects in collaboration with groups of people. It will be your job to make something beautiful and functional using the best tool for any given project. And in some cases that tool can be Adobe Flash.

    It’s easy to get caught up in the mantra of "industry standards". But you shouldn’t let a single point of view get in the away of your design.

    Plenty of brilliant people are working with (arguably) outdated tools to create amazing experiences. Take a look at what Facebook developers have done with Quartz Composer ( They have leveraged this aging technology into a new tool called Origami that helps Facebook designers create rich animated experiemces for the iPhone ( The extension of Quartz Composer into a new prototyping tool is an example of designers taking something old and making it new and inspiring.

    Mitch Hudson, WNM Tech Lead, Contributing Writer

    Google on Campus!


    Final Review Online Chat

    Slide Deck - Final Review Online Chat

    Just in case you missed it, click here to listen to the recording from the Final Review Online Chat!

    WNM In the News!


    Hello Students,

    Please pick up the Sept. 24 Edition of the Academy of Art University Newspaper. The School of Web Design & New Media has an article on the PayPal Studio Tour and a feature on Online Instructor Matthew David’s new book “Designing Apps for Success”.

    School of Web Design & New Media

    Looking for Some Inspiration?

    WNM has a new, growing collection of design and new media inspiration on Pinterest!

    Get involved and help us add to our library of interesting stuff:
    -To be added as a contributor to the boards, send your Pinterest account email address to, subject line "Pinterest"
    -Let us know what boards you want to see added!


    Josheb Policarpio Receives ADAA Honorable Mention

    Congratulations to WNM Student Josheb Policarpio for receiving an honorable mention in the 2014 Adobe Design Acheivement Awards.  Josheb received this honor for his project, "Rescue the Children".  Find out more about Josheb's entry by visiting the ADAA Honorable Mentions site, under Web and App Design.


    Welcome to the Fall 2014 Semester

    WNM Directors welcome all students to the Fall 2014 semester.

    Autodesk College Night

    Autodesk College Night
    Explore the future of design, engineering, architecture, and art

    Come spend an evening eating, drinking, creating, and exploring with design-minded students and Autodesk employees. See the latest trends and technology. Explore Autodesk Gallery exhibits—including those from Lego, Mercedes-Benz, and Nike—and see how people are using new technology to imagine, design, and create a better world.
    Join us for College Night and:

    • Enjoy complimentary bar, food, activities, and exhibits
    • Hear a talk by Brian Mathews, Autodesk Vice President
    • Build fun DIY projects with Autodesk® 123D® Make software
    • Win prizes and giveaways
    • Hear DJ Ben Chun spin the latest beats

    Free tickets for college students!
    Wednesday September 17, 2014
    6-10 p.m.
    Autodesk Gallery
    1 Market Street
    San Francisco

    Facebook Answers Your Job Questions

    Keep the evening of Wednesday, October 1st open to meet Facebook Product Designers and Recruiters at Academy of Art University.

    Post your questions on the Facebook page link below and we’ll answer the best ones live.

    Exclusive Facebook design swag for those that get picked!

    Location: 79 New Montgomery Theater
    Date & Time: Wednesday, October 1, 6:30pm – 8:30pm

    RSVP here:

    UI design positions at Nissan

    Nissan Design America in Sunnyvale, CA is looking for Designers who would like to pursue UI Design in the Automotive Field. The positions available are for Job and Fall Internship positions, please see attached documents for further details.

    Please submit your portfolios(PDF < 5 MB) or website links by 6/13, directly to me at:

    Antonio Borja


    Nissan User Interface Designer Internship Posting

    Nissan User Interface Designer Job Posting

    Google Production Designer Contract Position

    Production Designer

    Employment Type: Contractor

    Job Category: IT/Software Development


    Graphic Design

    Web Design – USER Experience

    Locations: Mountain View, California, US

    Desired Start Date: June 15, 2014

    Duration: 6 months – 1 year

    Approximate hours per week: 40

    Paid: yes

    Salary Range: $20 – $50/hour


    At Google, we’re looking for meticulous Production Designers who can take ownership and identify opportunities to communicate to deliver the highest-quality assets to the User Experience designers and engineers alike. The key is attention to detail and eagerness to work as a supporting designer for a team of designers.


    Job Qualifications:


    Best in class portfolio demonstrating top notch production design skills for web and mobile platforms.

    Significant organizational and process skills; ability to both implement efficient working processes as well as process-automation tools.

    Strong attention to detail and zero tolerance for design inconsistency.

    Excellent communication, presentation, documentation, interpersonal and analytical skills.

    Confidence in technical knowledge to be able to communicate expectations accurately with engineers and UX.

    Project management skills related to planning, allocating and communicating.

    Commitment to and interest in production design; this position is not specifically a stepping stone to a UX design role.



    1-5 years of experience as a production designer, software development environment preferred.

    Understanding of content management systems and automation tools for asset creation.

    Solid understanding of regional needs for asset localization.

    Ability to improve UX with good rationale.


    Job Description:


    Deliver highest-quality digital assets for designs that range across multiple devices and regions.

    Translate designs into assets, organize them, and communicate them in a way that they can be visually referenced and integrated by UX and engineering teams.

    Implement working processes for asset production as well as methods for efficiency and communication.


    Application Method:

    Please email resume and portfolio link.

    Contact Information:

    [remove spaces] sarratt @ google . com

    Vivian Sarratt

    UX Design Producer


    Interactive Visual Design Internship – Elance-oDesk

    Interactive Visual Design Internship – Elance-oDesk

    (3 Months)

    Elance-oDesk is looking for an outstanding Visual

    Design Intern to join our growing UX team. You’ll help develop the next-generation of our visual design language by creating inspiring experiences across marketing and product. If you have a portfolio bursting at the seams with brilliant visual design, give us a holler.


    Act as a junior visual designer across multiple projects including graphic design and interactive

    Collaborate with product managers, developers, and other designers, from ideation to implementation.
    Create stunning and innovative pixel-perfect designs with an extreme attention to detail.
    Utilize insights, pain points and opportunities from stakeholder interviews and research to inform
    your designs.
    Be self-motivated, comfortable following direction, willing to learn and able to balance great design
    with meeting short deadlines.
    Work closely with a Creative Director to develop the future of our product and brand.

    Knowledge of user experience practices including content strategy, user research, usability, interaction
    design, information architecture and visual design.
    Knowledge of crafting interfaces across multiple platforms and operating systems including desktop,
    tablet and mobile.
    An understanding of web technologies such as HTML, CSS, JavaScript and responsive design.
    Ability to work across mediums including graphic design and interactive design.
    Familiar with digital tools such as Photoshop, Illustrator, InDesign and Fireworks.
    Experience creating motion graphics a plus.
    Currently pursuing a Bachelors degree in Interactive Design or a related field.

    Candidates must have an outstanding portfolio that
    demonstrates the required experience above. Please include a link to your online portfolio, candidates without a portfolio will not be considered.

    Work With a Purpose
    Working with us means getting in on the ground-floor
    of the world’s most exciting online workplaces. You’ll join a team truly passionate about reinventing the way we work, creating freedom and opportunity for clients and freelancers around the world in the process. In short, you’ll change lives—which will do
    wonders for your career and your karma.

    You’ll also enjoy a bona fide work-life balance, with all the perks you would expect from a thriving tech company (think
    free lunches, sweet snacks, ping pong, and happy hours). This includes work-from-home Wednesdays, plus flexibility to move between offices in San Francisco, Mountain View, CA and Oslo, Norway. Along the way, you’ll draw a nice paycheck and work on meaty projects
    that change the world. Not bad, eh? So join us as we roll up our sleeves and create the future of work.