Here are some examples of industry terminology we use in COM.



An amount of money that is paid to the original creator of a product, book, or piece of music based on how many copies have been sold.

Example: A musical artist is paid a percentage every time her/his song gets a spin on broadcast radio or a stream on Pandora or Spotify.


The function of a radio play broadcast to a wide audience. Playing a song on the radio.

Example: The latest hit song by Taylor Swift received 70 spins this week on Hot 97 in New York.


A stream is calculated as the function of a play/stream by a music service narrowcast to a single subscriber account—a single listener.

Example: The latest hit song by Drake received over a million streams this week on Spotify.

See the entire COM glossary, full of words and more examples HERE.



Pandora Internet Radio is a music streaming and automated music recommendation service powered by the Music Genome Project. It’s located in Oakland, California.



A commercial music streaming, podcast and video service that provides content from record labels and media companies including



Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes.


When you stream a playlist on a service such as Pandora you are an audience of one person. The content is “narrow”, aimed at and designed for just you (and people who also like much of what you do).

Music Genome Project:

A database where 1 million pieces of music (currently) have been coded for 450 distinct musical characteristics. The main use of the database at the moment is to provide the data from which predictions can be made about which other pieces of music might appeal to listeners of any kind of musical style. This is implemented in the Pandora Radio product. 


The joint author of a book, a paper, a report.


Example:  When a radio or podcast host is describing something to you, you are the co-author of the content. S/he describes something and you form a unique picture in your mind.


A podcast is a pre-recorded audio file that you can “subscribe “ to and enjoy anytime on your laptop, desktop or phone.



The process of applying game mechanics to activities that aren't games.

Example: The gamification model integrated into social media and business applications often includes badges showing different levels of achievement, progress bars and meters, points and other rewards that can be earned, loyalty awards, and leader boards.

Social Media:

Social media is a tool that allows people to create, share or exchange information, ideas, and pictures/videos with friends, family, and other connections Social media networks depend on mobile and web-based technologies to create interactive platforms through which people and communities share, co-create, discuss, and modify user-generated content. 








WeChat ( 微信 ) is a  mobile text and voice messaging service developed by Tencent in China, first released in January 2011. It is one of the largest standalone messaging apps by monthly active users.

WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing.

Broadcast Messaging:

Broadcast messaging is a collection of techniques that people can use to deliver information to lots of recipients at once.

Example: When you send an MMS message to several friends or family members via text, or when you post something on social media that reaches many people in your network.


Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from mobile phones over a cell network.


The most popular use of MMS is sending pictures from phones.


A report of recent events. Previously unknown information.


The Great Pyramids of Egypt are believed to be 4,500 + years old.

This is not news.

A report that someone yesterday vandalized one of the structures IS news.

Journalists help us sort out the billions of events which occurred today. They give it structure. News is stories about people, organized for us in any way we like.

Confirmation Bias:

The tendency humans have to search for, interpret, favor, and remember information in a way that confirms one's existing beliefs while giving much less attention to information that is different.


Conspiracy theorists:

·      People who believe 9/11 was an inside job

·      People who believe humans have never landed on the moon

·      People who don’t believe President John F. Kennedy was assassinated by one man in 1963

...along with other major events like these make those events fit into their personal worldview. When presented with verifiable facts to the contrary, their original opinion usually becomes even stronger.

Multi-channel Network:

Companies that help talent with multiple YouTube or other channels with things like product, programming, funding, monetization and even audience development, in exchange for a percentage of ad revenue.



Monetization simply refers to the act of making money from your app, website or other product or service.

It’s not necessarily about ‘selling’ a product and could simply mean that you are earning revenue from your app without selling anything at all. In fact, your website or app might be a perfect place to market certain products, and there are countless strategies for doing it.


·      Selling advertising

·      Sharing ad revenue with YouTube

·      Text link ads

·      Affiliate marketing



The spreading of information and opinions about content, a product or service, shared from person to person on the Internet .


·      A popular YouTube video

·      A funny cat photo or meme

·      A sensational or controversial news story

·      Yelp reviews

Affiliate Marketing:

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.


Adam Corolla has a popular daily podcast and a very loyal audience, and he regularly asks his listeners to do their online shopping through Amazon and to use the links on his website to do so. When the click-through happens, Corolla receives a commission for each visit.


(Pronounced MEEM) An idea, behavior, or style that spreads from person to person within a culture. An internet meme behaves like a flu or a cold virus, traveling from person to person quickly, but transmitting an idea instead of a life form.



A way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.


·       An office might be casual or formal in design.

  • The favorite music of a culture may include artists from new pop stars on YouTube.
  • The beliefs of a country, both religious and historical, are often at the core of a country's culture.
  • Videos and popular cinema can play a big role in shaping the opinions and experiences of a culture.